“Congress could take a significant step in increasing safety for older drivers, by boosting transportation funding by identifying a sustainable, adequate source of transportation revenue,” Rocky Moretti, WTOP-FM
As the Transportation Construction Coalition (TCC) and Americans for Transportation Mobility (ATM) kicked-off a joint TV and digital advertising campaign earlier this week, targeting Capitol Hill and other policy influencers Inside-the-Beltway, TRIP released its “older driver” report nationally and in targeted states. A story on the report was broadcast throughout the day on WTOP, the DC metro area’s top news, traffic and weather radio station. The article also appeared as the first item under TOP NEWS on the station’s website with a link to the report and on its Twitter feed, which has 271,000 followers. Early media monitoring indicates coverage across the country, especially in most of the states where TRIP coordinated the distribution of customized news releases. Included are a front-page article in the Pittsburgh Post-Gazette and approximately 50 radio and TV broadcasts. Industry stakeholders and news organizations also shared the report on various social media platforms. The following link, TRIP Older Driver News Coverage March 2018 contains examples of the news and social media coverage monitored so far, along with the report and news releases. Also included are news releases and blogs distributed by American Highway Users Alliance, American Traffic Safety Services Association and the California coalition FixCAroads commenting on the TRIP report. The link will be updated as additional news coverage is tracked. TRIP next travels to Illinois on March 28 to release a report for the Illinois Chamber of Commerce at multiple same-day news conferences.